Latest Technology News:
Technology news from around the world subscribe to our RSS feed.
New rules for 'on-demand TV and videos'
29/05/07 - The European Commission has agreed on new rules for on-demand television video content on the internet. European ministers say that the new version of the 1989 "TV Without Frontiers" directive will allow more advertising and product placement making the audiovisual market in the EU more competitive.As part of the new directive viewers will be informed when product placement takes place.
The directive continues to prohibit product placement in children's and news programmes.
Under the directive broadcasters are subject to the regulations of their home country, even if their programmes are transmitted in other nations with differing rules, known as the country-of-origin principle.
The new legislation, The Audiovisual Media Services Directive, is scheduled to come into force by the end of the year having received the backing of the European Commission, the European Parliament and the member states' governments.
While broadcasters will have to remain limited to 12 minutes of advertising per hour the new directive removes the current limit of three hours per day of advertising.
Viviane Reding, EU Media Commissioner said: "[the directive] brings Europe's audiovisual policies into the 21st Century, providing a welcome shot in the arm to industry. It promises less regulation, better financing for European content and higher visibility to Europe's key values, cultural diversity and the protection of minors."
Link to this news article using the url below:
http://www.pulsewebhosting.com/news/new-rules-for-on-demand-tv-and-videos/98/
Published Date: 2007-05-29 13:14:51Subscribe to our RSS News feed:
Web Hosting RSS
