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Adverts withdrawn from Facebook
03/08/07 - Vodafone and First Direct bank have removed their adverts from social networking site Facebook. It follows the adverts appearing close to content that was uploaded by the British National Party(BNP).Because advertisers on Facebook are unable to control where there adverts appear some of the companies ads were being placed on a rotating basis near BNP content.
First Direct advised that they were doing it in order to match its "values and identity" and Vodafone said they removed theirs as they wanted "to avoid misunderstandings".
The issue was brought to the company's attention by the magazine New Media Age.
New Media Age editor Justin Pearse said: "On the internet you often have little control of where your ads are shown, something that's been highlighted by the unwitting association of some of the UK's favourite brands with a highly controversial political cause."
The mobile phone producer Vodafone has advised that it does want to continue working with Facebook.
A spokeswoman for Vodafone said: "Our public policy principles state that we do not make political donations or support particular party political interests and therefore to avoid misunderstandings we immediately withdrew our advertising as soon as this was brought to our attention."
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Published Date: 2007-08-03 14:29:16Subscribe to our RSS News feed:
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